Agri-Business Promotion
Agriculture continues to be the backbone of rural livelihoods in India. MART Academy supports smallholders in transitioning from subsistence to enterprise through market-led, value chain-based interventions.
We work with SHGs, PGs, and FPOs to strengthen business planning, infrastructure, and aggregation strategies. Our approach includes building capacity, enabling access to finance, and connecting producers with institutional buyers and market platforms.
MART Academy catalyzes transformation in rural agrarian economies by nurturing farmer collectives into dynamic agri-business enterprises. Our interventions include:
- Value chain assessments to identify high-potential agrienterprises
- Business planning support for entrepreneurs and collectives
- Institutional support to SHGs, PGs, and FPOs in governance, compliance, and financial systems
- Infrastructure development, such as processing units and cold storage for value addition
- Market linkages through brand development, e-commerce platforms, commodity fairs, and direct sales
- Financial facilitation, including credit linkages and convergence with NABARD, NRLM, and other schemes
Impact so far
- Supported 25 SHGs and 8 FPOs across Odisha
- Developed business plans for 10+ commodities, including turmeric, exotic vegetables, and millets
- Increased incomes for over 2,000 smallholder farmers
- Established micro-processing units and introduced drip irrigation and mulching as soil-health interventions
- In a project with SBI Foundation, introduced mulching and drip irrigation to 1,000 farmers, enhancing soil health and productivity
Under this vertical, MART Academy
has completed the following project so far.
Improving Income of Farmers Through UpscalingExisting Vegetable Cultivation and Introducing Exotic Vegetable Cultivation Using a Cluster Approach and Market Linkages for Remunerative Pricing
Livelihood Intervention in Sripura Village, Jharsugudafor Project Affected Families of Epsilon Carbon
